the imperfect balance of effectiveness
stordes update #45
the page contains with the introduction of the update, only protographic impressions of this update.
stordes update #45 only exists on paper
in accordance with the meaning of its content
you can order a paper copy here
The effectiveness of art has a unique character. It defines art. If art is not effective it is not art.
The ways in which art is effective turns the world of effectiveness in organisations on its head.
There is a kind of determinism in the effectiveness as employed in organisations. An objective is determined and the measure to which that goal is achieved by the activities executed defines effectiveness.
An artful way of looking at what the actual effect of outcome is, may be much more powerful. The effect of the result of an endeavour with unforeseen edges, with surprising qualities. A result with an impact on the current and even the future. Not as a result of a goal set in the past
Effectiveness is seen as an outcome that embodies the process of making by the actors involved. The process of discovering evoked emotions and enhancing knowledge and capabilities. An outcome that radiates the makers’ convictions and intentions. An outcome as the manifestation of making and presence.
These properties of what is effective, shape another kind of organisational thinking and acting. It could be even a more realistic and natural way to go. Not as a way to totally discard planning and control mechanisms, they are productive, but to avoid being blindsided as an organisation by the illusion of makeability.
This updates investigates in a particular way alternative contours to define effectiveness. Not to find the answers but to reflect on the meaningfulness and materiality of what effectiveness implies, by offering a combination of drawings and texts.
